Case summary and examination of Obstetrics Posting

Case outline and assessment of Obstetrics Posting Madam NTR is a 34 years of age Malay woman with gravida 4 and equality 3, right now at 37 weeks of growths. She was conceded on 21st Nov 2010 at gestational age of 30 weeks and 1 day, because of referral from Health Clinic Sendayan taking into account placenta previa dependent on ultrasound discoveries during a routine antenatal visit. Her evaluated date of conveyance was on twentieth Jan 2011. She was asymptomatic without any objections of per vaginal dying, withdrawal torment, spilling alcohol or show. Fetal developments were felt and were not decreased. She has no history of placenta previa in her past pregnancies. The principal day of her last typical menstrual period was on fifteenth Apr 2010. This was a surprising pregnancy however both her and her significant other needed it. She presumed she was pregnant when she missed her menses for about a month. She affirmed her pregnancy after pee pregnancy test done in a private center yielded positive outcome. Booking was done in Mater nal and Child Health Clinic Gadong at about four months of growth and the dating examine at about four months uncovered boundaries comparing to date. Be that as it may, placenta was noted to be low lying during that filter. All through her routine antenatal visits, she was normotensive, not pale and didn't have diabetes mellitus. HIV and VDRL test were negative. Her blood bunch type is O Rh Dâ positive. This is her fourth pregnancy. Her third pregnancy was in the time of 2007. She conveyed a full term infant kid with birth weight of 2.6 kg by means of cesarean conveyance because of breech introduction in Hospital Tuanku Jaafar Seremban. She conveyed her initial two kids who are the two guys in the time of 2004 and 2005 by means of unconstrained vaginal conveyance, with birth weight of 4.26kg and 2.6kg individually. There was no history of shoulder dystocia. Every one of her kids were brought into the world fit as a fiddle. Antenatal, natal and postnatal for every single past pregna ncy were uneventful. She accomplished menarche at 12 years old. It is customary at 28 to 30 days cycle with length of 5 to 7 days. There was neither dysmenorrhea nor menorrhagia. She rehearsed copulation interuptus as prophylactic measure. She never had any PAP smear done beforehand. Past careful, clinical and tranquilize history were unremarkable. Family ancestry was unremarkable. She and her significant other are hitched for a long time. They are remaining along with their three kids in Gadong Jaya Village. She is a housewife. She neither smokes nor drinks liquor. Then again, her better half fills in as a development laborer. He is a smoker yet not alcoholic. Family pay is around RM2000 every month which is scarcely sufficient for their living. Physical assessment: Madam NTR was alert, cognizant and informative. She was not in torment or respiratory trouble. Her stature and weight are 165cm and 76kg separately. Her circulatory strain was 110/80 mmHg; beat rate was 86 beats for eve ry moment of standard cadence and solid volume; temperature was 37â ° C; respiratory rate was 19 breaths for each moment. Every single crucial sign were inside typical range. Upon general assessment, there was no conjunctival whiteness, sclera jaundice, palmar erythema or fringe cyanosis. Thyroid organs were not tangible and bosom assessment was unremarkable. There was two-sided pedal edema up to mid-shin. Cardiopulmonary assessment was unremarkable.

Positive functions for society Essay

The family was once depicted as a social gathering that mutual normal home, comprised of at any rate two grown-ups of each sex that kept up a socially affirmed sexual relationship and had at least one youngsters, their own or embraced. This is a family unit, depicted by George Murdoch to be a widespread family type. Despite the fact that it is right to state that family units dwell all around, family types currently fluctuate from single-parent families to gay headed families. Regardless of the assortment, they add to the general public, in manners that can be sure and negative as well. Numerous sociologists contrast in their perspectives with respect to whether the family is sure to the general public or not-functionalists accept that the family has positive capacities that contribute decidedly to the general public yet it must be said that functionalists will in general overlook negative parts of the family, for example, the ‘dark side’, which comprises of every one of that makes the family a negative encounter for its individuals. By and by there are sociologists that emphasis on just the negative perspectives, for example, radical therapists, radical women's activists and Marxists. The new right hypothesis has confidence that family is a positive capacity of the general public, anyway new rights just allude to family units, as they accept that some other family type is second rate. Functionalism is an accord hypothesis which takes a gander at society emphatically. Functionalists frequently make a natural relationship, as a human body is kept up by the elements of each piece of a body, keeping it alive and sound, comparatively, and society is propped up by its establishments family being one of the organizations which capacity to support the prosperity of society. It is perceived by functionalists that families change themselves after some time for adjusting to society, a model would be driving functionalist Emile Durkheim who unequivocally accepted that family was the most significant organization of society. Durkheim accepted that family decidedly worked for the two people and society. The family, he accepted, is the foundation that offers its individuals passionate help, dependability and gives them their way of life as essential socialisers, and to a degree, shows them how they should act toward the remainder of society. Subsequently he demonstrates that they play out a positive capacity to society as well, as they give major social request and solidness, which assists with keeping the general public from getting confused. Talcott Parson’s was a functionalist who dissected the familiesâ from a cutting edge point of view and arrived at a resolution that in spite of the fact that families have less capacities, as they are furnished with assistance from outside offices, they despite everything perform two significant capacities which decide the activities inside a general public. These two capacities center around people the first being the socialization of kids basically, into the capable, submitted people that society can profit by and the second is the adjustment of grown-up characters, as he expressed that it was family who help pull away strains of the cutting edge world, especially for male laborers. He additionally accepted that these capacities were best found in family units, where the reasonable sexual division in labor empowered spouses to share an expressive job while men held an instrumental job. In any case, there are functionalists like Fletcher who accept that family has not diminished their capacities, he clarifies how the family don't simply play out the evident clear elements of essential socialization, social control and proliferation however they additionally assume a job in giving fundamental training and backing through school life they despite everything have a monetary capacity since they offer help to their non-working individuals, regardless of whether they are un-fit to work, sick or jobless and eventually, family supplies the entire economy with laborers. The functionalism hypothesis reveals insight into the positive parts of family life which all add to the general public decidedly. Every functionalist has reliably referenced an essential exhibition that families share the essential socialization of youngsters. During this stage a youngster finds out about his/her way of life and is well on the way to be shown the standards and estimations of their general public. Essential socialization is an imperative execution which is finished by the family, as a kid is required to have affirmation of the standards and qualities so as to alter with the general public they live in. In spite of the fact that the functionalist hypothesis doesn't take a gander at the negative parts of the family there are others that do. It must be accepted that the functionalist see was man centric the conviction that men are overwhelm. This supposition that is just delegate of Parson as he presented the steaming shower hypothesis, whereby he recommended that it was men that had a hard day at work and their spouses (ladies) remained at home and caused them to feel better when the husbands returned home. Radical women's activists are the individuals who center around this separation and have firm conviction that the world is wrongly ruled byâ men. They accept that male centric belief system gives ladies a discernment that parenthood is their normal job while it really keeps ladies compliant to men. They express how ladies have at any rate a double job yet most have a ‘triple burden’ which comprises of the jobs of a paid specialist, a mother and a housewife. The Marxi st hypothesis portrays the general public as being one that adventures and subordinates the common laborers. They contend that the family just advantages business people as they produce the common laborers, show their kids to acknowledge industrialist esteems when basically mingling them, which are to difficult work, tolerating and regarding authority, and the family causes their individuals to feel that private enterprise is the standard. Radical therapists then again, contend that the family overall is a double dealing. Clinical proof demonstrates that families endure abuse, persecution and a negative encounter. The advanced family is ‘independent’ to such an extent that it prompts passionate worry between the individuals. They can't help contradicting functionalists and state that families really invest an excessive amount of energy attempting to satisfy others by doing what they are relied upon to do, which keeps them from having self-governance. Along these lines on the off chance that somebody accomplished something incorrectly it would prompt disgrace, blame and constrai nt. This prompts the’ dim side’ to a family which incorporates maltreatment to youngsters and abusive behavior at home to the two people. Youngster misuse comprises of, physical maltreatment, psychological mistreatment, sexual maltreatment and disregard. A CPS report demonstrated that five to six youngsters kicked the bucket every day in 2001 because of kid misuse or disregard. Around 84% of the youngsters were manhandled by their folks and moms alone were answerable for 47% of the disregard and 32% of the maltreatment. Aggressive behavior at home is additionally expanding the UK’s crime percentage and records for a fourth of the homicides in the UK. Abusive behavior at home is all the savagery that happens between accomplices. In addition to the fact that it accounts for physical brutality sexual and psychological mistreatment as well. In spite of the fact that it is viewed as a wrongdoing against ladies since they are twice as liable to be undermined and harmed, men are likewise damaged against-an examination led at the Leicester Infirmary in 1992 reasoned that equivalent quantities of people were being attacked at home and that men got progressively genuine wounds, losing cognizance more regularly than ladies. It might be with the goal that the family as people might be influenced more on the off chance that they endure these pessimistic encounters nonetheless, it might likewise influence the general public in light of the fact that one’s support to society will get easy paying little heed to the manner in which they contribute, for models on the off chance that they are a student,â they won't buckle down, on the off chance that they are a laborer, they will be less. In any case there are 400 shelters around the UK and any assistance lines to help those that are languishing. There are various perspectives on the family that that feature how they work in the public eye and towards people. Functionalism is the principle hypothesis that advances the positive parts of a family and mirrors the positive commitments a family makes towards society by performing basic capacities, for example, proliferation, essential socialization and social control. There are likewise numerous hypotheses that emphasis on the negative parts of the family-the things that make family an awful capacity of society. Be that as it may, it must be said that all the theory’s are right whenever read from the point of view that they are written in. In this way, despite the fact that the family has a ‘dark side’ and may not consent to all scholars, for example, radical therapists and radical women's activists, they despite everything figure out how to maintain the principle capacities, that is to recreate, associate with people and bolster their relatives.

Find out What a Sports Psychologist Does

Find out What a Sports Psychologist Does Student Resources Careers Print Role of a Sports Psychologist By Elizabeth Quinn Elizabeth Quinn is an exercise physiologist, sports medicine writer, and fitness consultant for corporate wellness and rehabilitation clinics. Learn about our editorial policy Elizabeth Quinn Updated on May 09, 2019 Priscilla Gragg/Getty Images More in Student Resources Careers APA Style and Writing Study Guides and Tips From Athletic Insight - The Online Journal of Sport Psychology A psychologist is an individual who has completed graduate training in the field of psychology and is licensed by a specific state. In some states, individuals with a masters degree can become licensed psychologists while in others a doctoral degree is required. A sports psychologist is a psychologist with expertise in the following areas: Performance enhancement through the use of psychological skills training, and performance improvement, imagery, and  athletes self-talk.Issues that are specific to the psychological well-being of athletesWorking with the organizations and systems that are present in sport settingsSocial and developmental factors that influence sport participation While sports psychology is recognized as a specific field of study within the Kinesiology and Physical Education departments, it is not one of the traditional fields of practice offered by psychology graduate programs. For example, while one can obtain a graduate psychology degree with a concentration in children or substance abuse, the same can not be said of sports psychology. Although many psychology departments offer single courses in sports psychology, the opportunities for graduate-level degrees are few and far between. What Credentials Does a Sports Psychologist Need? At the present time, no credentials beyond a state license are needed in order to practice sports psychology. Ethically and practically speaking, you should have expertise in the above-mentioned areas. Division 47 (Sport and Exercise Psychology) of the American Psychological Association recently submitted a proposal for the establishment of a proficiency to the CRSPPP (Commission for the Recognition of Specialties and Proficiencies in Professional Psychology). Individuals offering sport psychology services would have to adhere to the standards set forth in this proficiency. Otherwise, they would risk being in violation of ethical guidelines which could result in the suspension and/or termination of ones license to practice. Although accreditation is not necessary, it does not mean that there are no benefits to becoming a certified sports psychologist. There are many organizations offering to certify individuals. The most reputable of these organizations is the Association for the Advancement of Applied Sports Psychology (AAASP). Designation as a Certified Consultant, AAASP carries the benefit of the possibility of being listed on the United States Olympic Committee (USOC) Sports Psychology Registry. This is a listing of individuals who are approved to work with Olympic athletes and National teams. For more information, you should visit the AAASP web site. How to Become a Sports Psychologist? Two basic qualifications are needed in order to become anything in life: education and experience. This holds true for becoming a sports psychologist as well. Sports Psychology  Education The educational opportunities for working as a sports psychologist are limited. Perhaps the best way to get into a top-flight graduate program is to go to a school that offers some formalized experience in the field. If your school doesn’t have a sports psychology major, we recommend that you stick with a psychology major and try to get experience however you can. Some graduate programs in psychology offer a concentration in sports psychology. To see a listing of these, you may want to consider purchasing Directory of Graduate Programs in Applied Sports Psychology by Michael Sachs. If you are in a graduate program at a school that offers only an introductory sports psychology course but it is something that genuinely interests you, we recommend that you speak with your department chair. Ask if there is any independent study classes or independent research classes that you can take to gain further knowledge of this field. The independent research class is especially useful since it will bring you into direct contact with athletes for the purposes of performance enhancement. Sports Psychology  Experience Perhaps one of the most difficult things to get in the field of sports psychology is the direct contact with athletes. You should work with a supervisor with an expertise in sports psychology and find a population to work with. There are different ways of getting experience. One way is to meet with the athletic director or their assistant to find coaches who are willing to support you. Some internship sites offer sports psychology training as part of their formal curriculum Many professional athletes and teams have realized the value of sports psychology and regularly make use of the services. However, they tend to use the well-established individual. When you start out, working with amateur and collegiate athletes is a good experience. In addition, writing is a great way to develop additional experience and to tell others about your accomplishments and areas of expertise.

Marvel Of The Superhero Genre - 1327 Words

Superheroes; to most people, superheroes are for a young boy’s first obsession or for an awkward teenager’s companion on lonely days. However, with the recent releases of blockbuster movies from Marvel and DC, the audience of the superhero genre is growing. (Complex) Both companies are now battling to be the best and their effects show in the characters and story arcs they produce. (Hyperbole) Some of the most prominent characters in Marvel, such as Captain America, Thor, Hulk, and Iron Man, feature in Marvel’s most prominent team: The Avengers. (Colon) Alternatively, DC Comic’s popular superheroes: Batman, Superman, and Wonder Woman, are distinctively solitary heroes who only form the Justice League of America in response to Marvel’s Avengers. With most of Marvel’s superheroes forming groups, the company is able to assign simpler powers to the characters, allowing for the strength and power of the team to be evenly distributed. (Complex) For example; within the Fantastic Four, the Thing carries out all the brute force, Mr. Fantastic handles all the research, Invisible Woman takes care of all the stealth missions and espionage, and the Human Torch builds all the mechanics. Each character has a simple power and a niche within the group that allows the heroes to be stronger as a whole. Creating solitary heroes, with occasional partnerships with sidekicks, forces DC Comics to assign their heroes with more complicated and sophisticated powers. (Participle) Superman,Show MoreRelatedMarvel Of The Superhero Genre1405 Words   |  6 Pagesawkward teenager’s companion on lonely days. However, with the recent releases of blockbuster movies from both companies, the audience of the superhero genre is growing. (Complex) Both companies are now battling to be the best and the characters and story arcs these brands produce show their efforts. Some of the most prominent characters in Marvel, such as Captain America, Thor, Hulk, and Iron Man, feature in Marvel’s most prominent team: The Avengers. (Colon) Alternatively, DC Comic’sRead MoreBatman Vs. Superman Dawn Of Justice932 Words   |  4 PagesIs there too many superhero movies out there in the genre already from DC and Marvel? Well, it killed it in the coming years, or well it thrived under the pressure. There re many movies coming out soon of the superhero genre. In 2016, going to be about seven movies of superheroes in 2016. Which Including in order Deadpool February 12th (fox), Batman vs Superman dawn of justice March 25th, Captain America: Civil War May 6th, we got X-Men apocalypse (fox) May 27th, August 5th Suicide Squad, OctoberRead MoreFilm Genre Of Western Films1169 Words   |  5 Pagesbrilliant movies, appearing through a variety of genres. However, for every generation there consistently exists a dominant movie trend that encapsulates that culture, frequently making appearances on the big screen. Early on in filmmaking history, western movies were one of the original major trending movie genres. Later, in the 1970’s, adventure was extraordinarily popular, then horror movies saw a significant rise toward the 1980’s. Each generation has its genre. As of recently, there is an observablyRead MoreThe Value Net For Marvel Studios752 Words   |  4 PagesCo-opetit ion/Value Net The value-net for Marvel Studios is very large and diversified. We will focus this discussion in two key market segments. These are 1) the superhero film genre and includes competing properties from DC Comics characters produced by Warner Brothers as well as other Marvel character films produced by 20th Century Fox and Sony Pictures who have licensed the rights to the Fantastic Four, X-Men, and Spider-Man 2) the new market of toy and video game convergence pioneered by theRead MoreSuperhero Comics : The Age Of Marvel Essay1411 Words   |  6 PagesSuperhero movies have become increasingly popular over the past two decades. From the success of comic book adaption movies such as Batman in 1989, the 21st century could arguably be called the age of superhero movies. Nowadays, comic book companies such as Marvel and DC Comics are making much more money from motion pictures than from actual comic books. As University of Calgary professor Bart Beaty (2016) states, â€Å"†¦ it has bec ome clear that [superhero comic books] are no longer a significant popularRead MoreLook, Up On The Screen!: The Popularity Of Superhero Films875 Words   |  4 PagesLook, Up On The Screen!: The Popularity Of Superhero Films A common trend in modern day film is the recent popularity of movies based on comic-book superheroes. This trend has the potential to become very commonplace or eventually fizzle out in the near future. The superhero film genre has existed for over 20 years, but didn’t grow to epic proportions until the 2000 release â€Å"X-Men†. The popular characters of the Marvel magazine had been confined to comics or television because the effects requiredRead MoreComparing Media Images Of Criminological Research Essay1712 Words   |  7 Pagesiii. Comparing Media Images to Criminological Research The superhero genre is so popular and influential that many studies have been done on its depictions of the groups and the impact it has on a large part of society how it has â€Å"become a staple on film, television, and in video games† (Darowski). The genre is so influential in fact, that it dates back all the way to the Ancient Greeks, and possibly even further (Haynes). Every group in history has had their mythologies and epic tales of crimeRead MoreMovie Analysis : Dead Pool1179 Words   |  5 PagesAction Adventure movies are one of the most common genre of movies that we see in the theatres. This genre of movie makes the biggest headlines and is also paired with the biggest ticket sales. So with such huge success that the Action Adventure genre within movies has, something has to be working to garner such an audience. In this year there have been quit a few Action Adventure movie hits, such the widely anticipated movie â€Å"Dead pool.† Dead pool is a movie abo ut a dark humored mercenary who isRead MoreFilm Review : The Movie Lovers Essay1494 Words   |  6 Pagesof films from this genre are basically seen as sure fire big screen blockbusters. Currently three of the top ten films listed on IMDb’s list of highest grossing films of all time are comic book films (IMDb). It’s clear that people around the world are loving the idea of caped crusaders and masked heroes becoming adapted into live action roles. Despite all of the love these adaptions are receiving they are by no means perfect. These current superhero films and really the genre as a whole seems toRead MoreStudents Carry A Ton Of Responsibilities On Their Plate Nowadays837 Words   |  4 Pagescomics around along with their top competitor Marvel. DC comics ,first known as National Allied Publications, was founded in 1934 by Malcolm Wheeler-Nicholson . Marvel, founded in 1939, later came along five years after DC Comics . DC stands for Detective Comics. The initial s stuck after that title featured in Batman s debut. DC , considered to be â€Å"the originator of American superhero genre,† puts Marvel on the extended list of followers of the popular genre that DC comics started (Emio Zuna). Saying

The Big Five Personality Test Essay - 916 Words

The Big Five personality test was created in the 1970 s by two independent research teams. One team with Paul Costa and Robert McCrae, and the other with Warren and Lewis Goldberg. The two teams had different methods that they tested but in the end they both ended up with the same results. The results were that no matter what culture, race, or language people have their personality fits into five dimensions of personality. The five dimensions were created after reviewing lots of surveys and data analysis called factor analysis. Now, just forty years later the Big Five is one of the most commonly accepted personality models. Analyses shows that personality changes throughout life as different personality traits are used and forgotten. The results are generalized and don’t always apply to people but typically the results are correct. The Big Five is a personality test asks questions about how you see yourself. Some questions were â€Å"I see myself as someone who tends to find fault with others† and â€Å"I see myself as someone who does things efficiently†. Each question is answered on a scale 1 (strongly disagreeing) to 5 (strongly agreeing). The test is around 45 questions long. Scores were represented in percentiles so that comparison could be made between people. The percentiles were based on groups determined by location and age. My scores were for someone around the age of 18 in North Carolina. My book character’s scores were from people around the age of 17 in the UK. MyShow MoreRelatedThe Big Five Personality Test1161 Words   |  5 PagesPersonality Project I have taken the big five personality test before in my high school psychology class, so I was not surprised by any of my results. But I don’t mind taking it again because people change a lot over two years, especially adolescents. I have also taken other personality tests on my free time because I think it is fun finding out more about myself. I have taken similar tests such as the sixteen personalities test and political spectrum tests, but I believe the big five test is theRead MoreBig Five Personality Test Analysis2242 Words   |  9 PagesTHE BIG FIVE PERSONALITY TEST INTRODUCTION:- Personality tests are used to determine your type of personality, your values, interests and your skills. Mostly people conduct personality tests to determine their aptitude towards a certain type of career. A personality test aims to describe aspects of a persons character that remain stable throughout that persons lifetime, the individuals character pattern of behavior, thoughts, and feelings. Similarly The BIG FIVE PERSONALITY TESTRead MorePersonal Statement : The Big Five Personality Test Essay1624 Words   |  7 Pagesfound myself being really surprised at the different skills I have, whether it is teamwork skills, or just basic verbal skills. The first assessment, the Big Five personality test, really helped me understand the strengths in my personality. I was able to find an online assessment test that actually gave me more in-depth explanation for my test results, which was very helpful to better understand what I scored. My begining results taught me a lot about myself, starting with the openness to experienceRead MorePersonal Statement : The Big Five Personality Test Essay1651 Words   |  7 Pagesfound myself being really surprised at the different skills I have, whether it is teamwork skills, or just basic verbal skills. The first assessment, the Big Five personality test, really helped me understand the strengths in my personality. I was able to find an online assessment test that actually gave me a more in-depth explanation of my test results, which was very helpful to better understand what I scored. My beginning results taught me a lot about myself, starting with the openness to experienceRead MoreThe Keirsey Temperament Sorter And The Big Five Personality Test1200 Words   |  5 Pages Personality is defined as the unique way in which each individual thinks, acts, and feels throughout life (Ciccarelli, 2014). Numerous individuals are curious in regards to their actions and how their mind works, thus leading companies to create personality tests, in order to provide individuals with some perspective on their personality. While individuals can take personality tests for leisure, personality tests are often utilized in situations such as job interviews, diagnosing mental disordersRead MoreThe Big Five : Personality Test Based Off The Ffm1025 Words   |  5 Pages The Big Five is a personality test based off the FFM (five factor model) which looks at the five core traits people have. The test looks at openness to new experiences, conscientiousness, extraversion, agreeableness, and neuroticism and their opposites. It scales the individual to see what trait they are more likely to have based of how they act on a regular basis. Individuals who are open to new experiences typically have vivid imaginations, rich vocabularies, and are full of ideasRead MorePersonality Assessments : Personality Assessment1205 Words   |  5 Pages Personality Assessment Review Miranda Basham Clarion University of Pennsylvania â€Æ' Personality Assessments A personality assessment is the measurement of personal characteristics (personality assessment | psychology). Personality tests provide measures of characteristics like, feelings and emotional states, preoccupations, temperament, interests, motivations, attitudes, and approaches to interpersonal relations. A personality is a complex pattern of characteristics that are relativelyRead MoreStrengths And Weaknesses Of A Team1198 Words   |  5 PagesTeam Personality Traits Personalities can vary in groups of people from different areas of the country. University of Phoenix Learning Team B reflects similar personalities in which may not be a common aspect in most team environments. The Learn team B truthfully assessed the Big Five Personality test to understand strengths and weaknesses within the team. However, each member has displayed a high regard for team goals and participation. According to each team member the results of the test wouldRead MoreTeam Personality Traits1361 Words   |  6 PagesPSY/250 September 23, 2013 Team Personality Traits Team C’s personalities are mainly made up of who we are as individuals, and the way we are perceived by everyone else. Personality traits are specialized characteristics that an individual has, which together form a personality (The Lists, 2013). They can be both positive and negative, although judgment of that can be a matter of opinion. Personality traits are things used to describe an individuals behavior as well as a means of measurementRead MoreThe Contribution Allport s Influence On The Academic World Essay1683 Words   |  7 PagesThe next scholar to contribute was Allport. Allport stated that it is very unlikely that people just possessed one personality characteristic (Fleming, 2006). He claimed that personality exists in a â€Å"psychological matrix† meaning within a person, that people possessed traits which can be categorized into levels, which in turn allows there to be comparison among different individuals (Liebert, R. M. Spiegler, M. D., 1970, 117). Al lport also recognized that it is important to understand individuals

Time Management for Right-Brained Free Essays

MANAGING TIME USING THE RIGHT BRAIN As we prepare ourselves to meet the challenges of the new century, we need to be concerned about the most critical of all resources, Time. As the pressure to become more competitive builds up, this resource is becoming more and more scarce. One can create and destroy any resource, but not time. We will write a custom essay sample on Time Management for Right-Brained or any similar topic only for you Order Now However, the way time is managed differs from person to person. It is not how much time one has that is important. It is what do one does with one’s time. Most people have ambitions and aspirations in life. Every one wishes that he or she manages the goals in life successfully. But the critical issue is only a few succeed in reaching them in full. Why is that? There are different words to describe an outcome or an end result : ‘wish’, ‘desire’, ‘need’, ‘wants’, ‘goals’, are some of them. Of these, the word ‘goal’ presupposes a time frame and quantification and some efforts. But there is one more dimension to a goal in terms of its strength and intensity as understood by the mine. It is called ‘empowerment’. Empowerment is the process of giving an inner strength and wherewithal to reach the goal in spite of obstacles. It results in a mindset of restlessness and urge to reach the set goal. We need to look at the concept of time management from a different perspective. The process of what goes on in the mind is more important than what is exbibited outside a person in terms of setting priorities and pursuing various activities. To make a success of time management, it should be first be understood that it is a mind driven concept and not a system driven practice. To understand why some people manage time well, we should locate the seat of all our goals and aspiration in life. For this we should understand the working of the human brain. The human brain has two halves : the left and the right. The left brain is involved in language skills, it is analytical and it processes information in a linear fashion one after the other. It is logical and verbal. The right brain is the intuitive part of the brain, which is holistic and non-linear. This imaginative and creative part is responsible for the dreaming function. One this aspect of the brain is understood, it is easy to interpret what goes on in the mind of a successful person who manages his time effectively. In fact, there is no such thing as time management. The issue is self-management through pursuing an empowerment through emotional commitment. Any one who attaches a deep sense of emotion to the goal finds out a way of setting priorities to realise the same. He is able to withstand all the pains of initiating the controlling the various actions towards reaching his goal. For transferring the goal to the right brain, the visualisation skill of the right brain should be used. Before trying to manage one’s time, one should start with a powerful picture of the goal in his mind. One should visualise the goal with emotional attachment. It could all start with what others may dub it as a fantasy. After all, when you think about it, all inventions are a result of some one’s fantasies! 1 When the goal is powerfully represented in the mind through a bright picture of the future, the effect of the same involves the person so emotionally that it gets into his subconscious mind. The right brain alone can understand a person’s emotional attachment to his goal. When confronted with problems while reaching one’s goals, the left brain is logical and analytical and reasons out how it is impossible to reach the goal given the difficult circumstances. It reasons out how intense will be the problems to be surmounted, and, if allowed to prevail on the mine, will make the person to give up his goal. The way the right brain interprets the goal is different. It is not logical but intuitive. It is emotionally involved in the process of goal setting and will not give up. The right brain is not logical but creative and thinks about innovative ways of reaching the goal. It has already visualised the final scene of the goal achievement and hence ‘knows’ how nice it is to be in that situation of achievement and will not rest until newer and alternative methods of reaching the goal are found. A limiting belief makes you feel you are not capable of performing, as you want to due to some things present in the external system. Actually, limitation is not outside the person. It is within the mind. This is mainly due to the interpretation of the situation by the left brain, as it understands the situation. In such a situation, the right brain has to be used to get emotionally connected with the goal. This process will make the person believe in himself and his abilities to reach the goal. (Source : N. C. Sridharan’s article in The Hindu) 2 Related article: Â  Time Management How to cite Time Management for Right-Brained, Essay examples

Raw Material Such That Raw Material Comes †Myassignmenthelp.Com

Question: Discuss About The Raw Material Such That Raw Material Comes? Answer: Introduction Cash is one of the most important and critical resource in managing a business. It has been rightly said that cash is the KING as without it no business requirements can be sustained. This is one of the major component of the working capital and gives liquidity to the company. However, there should be a planning as to maintain only the required minimum amount of cash in hand such that the resource is not wasted and its alternative use or opportunity cost can be utilised. (Raiborn, Butler, Martin, 2016) Another important factor is the cycle within within which the cash is rolled back to the company when the company invests it in the form of raw material such that raw material comes, it is converted into finished goods, it is kept in the stock and then sold to the customer then the customer is given some credit terms and he/she pays back within such timelines, similarly the vendor or the supplier is also paid in some time based on the credit terms availed from him/her. Based on all th is, there is a timeline post which the cash once invested is returned or rolled back in the form of cash again. This is called cash operating or cash conversion cycle. The lower it is, the better it is for the business as it reflects liquidity and mobility of the cas Concepts on the cash flow management Here we will be discussing on 4 major components of cash management mentioned belew: Inventory management system: It forms part of the working capital and optimum inventory needs to be maintained in order to avoid the storage and pilferage costs. It may depends upon company to company and industry to industry as per the customer needs. For example, the food retailers and restaurants would have less inventory as compared to the apparels or construction industry(Knechel Salterio, 2016). The inventory management techniques include Just in time approach, the Kaizen approach, the vendor management approach where either the ordering is done based on the needs or the orders from the customer such that there is least time lag and least storage costs or the vendor himself looks into the stocks maintained by the company and replenishes them once the stock is low. Earlier the companies used to follow the approach called EOQ or economic order quantity where minimum possible quantity of stock was ordered based on the demand. This entails huge costs so the business managers shoul d look to economise it through effective and efficient planning. Ageing Analysis of the receivables and Bad debt: A continuous tarcking of the receivables ageing should be in focus in order to avaoid the bad debts and providing the management with the early warning signals in case there is any challenge in collection of the receivables. This helps to understand which of the debtors are faultering the credit timelines and where the discount could be given to the debtors based on the quick cash collection. It also helps to plan well if any of the debtors is experiencing a financial distress and may be bankruptcy by taking a provision for doubtful debts in the books. This also helps to analyse what are the customers who need to be continuously tracked and who are the healthy customers with which the business can be increased. (Fay Negangard, 2017) It also gives the fair idea of the DSO and what is the amount of working capital requirement in terms of the debtors standing in the balance sheet. Bad debts needs to be avoided on priority and the ageing schedule is the key to it as debtors can also be discounted or factoring can be done in case of immediate requirement of the cash to the company. The cost of foregoing the discount on the payables: This is one of the essential component and remains being unutilized by most of the companies because of the lack of analytical thinking. A lot of vendors offer discount in case the payment is made immediately or within the fixed timeline. Example vendor offering 1% discount in case the payment is made within 10 days, credit period being 30 days in total. In case the purchases are made for $1000000, the payment to be made comes to $ 990000 after availing discount and paying in advance by 20 days (30-10 days). On this basis, the annualised interest rate on loan comes out to (10000/990000)*(365/20) = 18.43%, i.e., the company is charging 18.43% p.a. in case the payment is made in regular 30 days. Now suppose, there is a aloan available in the market at 5-10%. The business should always avail the loan and try to make the payment to the vendor within 10 days to make use of the opportunity cost. This not only enhances the cash cycle of th e company but increases the turnover over the cash.(Jones, 2017) Working capital management ratios and cycle: The gap between the period when the cash is invested to buy inventory to the period when it is converted to cash again is termed as working capital cycle. It entails conversion of cash to inventory to finished goods to sales to debtors to cash again with payment to creditors. The shorter the cycle, the better it is. Different industries have different working capital gap such that companies which receive amount in advance of quick upon delivery like Pizza hut or Indigo airways have shorter cash conversion cycle whereas those like construction and transportation industry where the payment is on achievement of the milestone have longer cash cycles. It also depends on the credit terms offered by the vendors and how the relationship is being maintained with them.(Sonu, Ahn, Choi, 2017). Conclusion We can clearly see that the cash being a liquid asset is the most important resource of the company and there can be various measures and ways in which it can be managed well. Instead of outside funding sources, if the internal controls are well managed the cash requirement can be met within the business itself by churning it in the best possible manner. Also, care has to be taken such that extra inventory is not piled up and funds are not blocked in inventory, further the receivables are collected on time and good business relationships should be built with the suppliers in order to get the elongated credit period.(Grenier, 2017). Refrences Fay, R., Negangard, E. (2017). Manual journal entry testing : Data analytics and the risk of fraud. Journal of Accounting Education, 38, 37-49. Grenier, J. (2017). Encouraging Professional Skepticism in the Industry Specialization Era. Journal of Business Ethics, 142(2), 241-256. Jones, P. (2017). Statistical Sampling and Risk Analysis in Auditing. NY: Routledge. Knechel, W., Salterio, S. (2016). Auditing:Assurance and Risk (fourth ed.). New York: Routledge. Raiborn, C., Butler, J., Martin, K. (2016). The internal audit function: A prerequisite for Good Governance. Journal of Corporate Accounting and Finance, 28(2), 10-21. Sonu, C., Ahn, H., Choi, A. (2017). Audit fee pressure and audit risk: evidence from the financial crisis of 2008. Asia-Pacific Journal of Accounting Economics , 24(1-2), 127-144.

A Steady Rain Essay Example

A Steady Rain Essay Example A Steady Rain Essay A Steady Rain Essay It’s your typical bull film. findable on the local channels. Two police officers claim to utilize their power for the good of the people. but happen out how much easier it is to take affairs into their ain custodies. Although we all can acquire this on our telecasting for free. manager Tazewell Thompson takes Keith Huff’s A Steady Rain and turns it into something deserving paying for. or did he? The set is wholly simple ; as a affair of fact I must state it is really uncreative. There are two seats in the forepart and several are lined up in the back devising two individual rows. In the far back and sides of the phase. there are blinds with clefts in it as if people have been peeping through them. No art work. non even a java tabular array. merely chairs and blinds surrounded the phase. It took a piece but it hit me. it is an question room. Now. the lone thing I predict coming is be a waste of difficult earn money and angry people in the audience inquiring for a refund. But when the two histrions came out and started to speak to the audience as if we were a portion of the act. it startled me and caught my attending. I’m truly in for the dark of my life and if you were in my places. you’ll be to. This is decidedly non your typical drama ; trueness. friendly relationship. and lives are at interest. Huff wants us to understand that it does non count how long or how close you are with person because in a disconnected 2nd they can bewray you. This drama did non supply a ocular for less originative heads like myself. There was so much speaking. storytelling. and current conversations. that I found myself lost through a twosome of scenes such as the one where the random Vietnam male child shows up so gets eaten by some cannibalism. Good thing for Denny’s ( Aaron Roman Weiner ) aggressive voice which ever brought my attending back to the drama. What’s non to love about Denny? He is an alcoholic racialist Italian who takes the jurisprudence into his ain custodies go forthing his kindergarten best friend. Joey ( Kyle Fabel ) . to cover for him. Joey seems like the nice loyal wise cat who you would presume has his life together. but in all it is merely an image. Joey seemingly has to populate under Denny’s roof because he can non command his spirits cravings. Denny believes that Joey’s craving is the ground he has yet to hold the most valuable thing in life. a household. Because Denny already has what Joey wants. he uses it against him by invariably reminding him who has what and who demands who which leads Joey to secretly wants to populate the successful life of Denny. Denny’s coarse ways makes him look like he was the chief character and as if the universe evolve around him. He takes scriptural quotation marks and twists the words around to back up his loony and in his ain sentiment. logical thoughts. It’s every adult male for himself and f–k your neighbour as you expect your neighbour to f–k unto you ( Huff 48 ) . His harsh words are so dramatic that it leaves the audience in suspense softly waiting for his following action. While Denny seems to be the one in charge. Joey on the other manus. lurchs over a twosome of words. He tries to calculate out what would be the best way for him and Denny. He shows his trueness to his spouse in offense by ever lodging about and maintaining his oral cavity shut when it comes to the other constabulary officers. It is non ever easy for Joey to cover up for Denny who has a peculiar attitude. He says that he is a household adult male and household comes foremost. However. he goes around kiping with a cocotte. which in return creates conflict with the procurers. his occupation. and the safety of his household. Not even Saint Joey could salvage Denny from this state of affairs because now both of their occupations are at interest. Denny will shortly larn that all of his actions have effects in which he is nowhere nigh prepared for. Are all his prevarications and his treachery of the household he claims to protect worth it? Since Joey is populating in Denny’s shadow. he believes that he is the 1 who should be taking attention of the household. His trueness for Denny shortly dies when he finds the perfect chance to hold the household he’s been hankering for. Joey is now talking up for himself by stating Connie. Denny’s married woman. all of Denny’s soil. Joey even starts doing moves on his best friend’s. since kindergarten. married woman and is doing future programs with his new household. Denny was right. it is every adult male for themselves. In this drama. the two characters have their ain alone personalities. but as the drama progresses there is a batch of function and power shift that occurs during the showery scene. In Thomas Foster’s. Its More Than Just Rain or Snow. he shows the ground for why during the whole drama it is raining. Foster says that rain sets the tone and it could intend possible danger is on its manner or is already happening. Throughout the drama we can see devastation amongst friendly relationship and when the drama ends. the rain ends as if all the problem has been washed off. Foster says. So if you want a character to cleansed. symbolically. allow him walk through the rain to acquire somewhere ( Foster 77 ) . It is fascinated to see the turn within each character and to detect how each of them develops. By making this. Keith Huff displays trueness and friendly relationship. but slams you with treachery. Huff wants us to take a expression at the people who we are closest with because at any given minute they can and there is a great opportunity that they will bewray you. With all the struggles seen in the drama. merely one of the brothers will hold their happy stoping. It’s a shocking turn that I did non even see coming. It’s worth the money spent.

Definition and Examples of Lowercase Letters in English

Definition and Examples of Lowercase Letters in English In the printed alphabet  and orthography, the term lowercase  (sometimes spelled as two words) refers to small letters (a,b,c . . .) as distinguished from capital letters (A,B,C . . . ). Also known as  minuscule  (from Latin  minusculus, rather small). The writing system of English (as in most Western languages) uses a dual alphabet or  bicameral scriptthat is, a combination of lowercase and uppercase letters. By convention, lowercase is generally used for the letters in all words except for the initial letter in  proper nouns  and in words that begin sentences. (For exceptions, see Names With Unusual Capitalization, below.) Origin and Evolution of Lowercase Letters Originally, lower case letters stood by themselves. Their forms derived from the penned Carolingian minuscule. The upper and lower case letters received their present form in the Renaissance. The serifs of the capitals, or upper case letters, were adapted to those of the lower case alphabet. The capitals are based on an incised or chiseled letter; the lower case characters are based on a pen-written calligraphic form. Now the two kinds of letters appear together. (Jan Tschichold, Treasury of Alphabets and Lettering. Norton, 1995)Upper and lower case? The term comes from the position of the loose metal or wooden letters laid in front of the traditional compositors hands before they were used to form a word- the commonly used ones on an accessible lower level, the capitals above them, waiting their turn. Even with this distinction, the compositor would still have to mind their ps and qs, so alike were they when each letter was dismantled from a block of type and then tossed back into t he compartments of a tray. (Simon Garfield, True to Type: How We Fell in Love With Our Letters. The Observer, October 17, 2010) Names With Unusual Capitalization Several coinages provide a new look to English spelling, especially with names. We have never seen anything before quite like the use of a lower-case initial for a brand-name, as in iPod, iPhone, iSense and eBay, or airline companies such as easyJet and jetBlue, and it is not yet clear how to handle them, especially when we want one of these words to begin a sentence. There are precedents for introducing a capital in the middle of a word (as in such names as McDonalds and chemical substances such as CaSi, calcium silicate), but brand names have hugely increased its everyday visibility, as seen in AltaVista, AskJeeves, PlayStation, YouTube and MasterCard. (David Crystal, Spell It Out. Picador, 2012)Brand names or names of companies that are spelled with a lowercase initial letter followed by a capital letter (eBay, iPod iPhone, etc.) need not be capitalized at the beginning of a sentence or heading, though some editors may prefer to reword. This departure from Chicagos former usage re cognizes not only the preferred usage of the owners of most such names but also the fact that such spellings are already capitalized (if on the second letter). Company or product names with additional, internal capitals (sometimes called midcaps) should likewise be left unchanged. (​The Chicago Manual of Style, 16th ed.The University of Chicago Press, 2010)  Ã‚  Ã¢â‚¬â€¹ Xerox or xerox? The dropping of the capital letter of the trademark is one piece of certain evidence that the trademark has indeed become generic...The OED [Oxford English Dictionary] lists XEROX both as capitalized, and in lower case, as well as a trademark and generic term: a proprietary name for photocopiers . . . also used loosely to denote any photocopy (20: 676). This definition points out clearly that xerox, either capitalized or in lower case, is used throughout the population as both a proper adjective and as a noun. (Shawn M. Clankie, Brand Name Use in Creative Writing: Genericide or Language Right? in Perspectives on Plagiarism and Intellectual Property in a Postmodern World, ed. Lise Buranen and Alice M. Roy. SUNY Press, 1999)A good rule to follow is that most trademarks are adjectives, not nouns or verbs. Use trademarks as modifiers as in Kleenex tissues or Xerox copiers. Similarly, trademarks are not verbsyou can copy on a Xerox machine, but you cannot xerox anything.(Jill B. Treadwell , Public Relations Writing. Sage, 2005) Pronunciation: lo-er-KAS Alternate Spellings: lower case, lower-case

Employment Law for Animal Care Essay Example | Topics and Well Written Essays - 4750 words

Employment Law for Animal Care - Essay Example We share different cultures and beliefs inherited from our forefathers. It is one’s sovereign right to gain entry to a job of choice that he has been prepared for. The Anti-Discrimination law allows every man to share equal rights in the workplace by citing potential discriminatory acts committed by employers that are definitely punishable. In the case of animal care keepers and service workers in zoos, more specifically their jobs entail the preparation of the respective diets of animals, cleaning the enclosures or cages, raise their young, monitor eating patterns, physical ailments and ensure the safety of the visiting public. Keepers also serve as guides and ensure the safety of the visiting public. Depending on the zoo keepers they may be assigned to work on a broad group of animals or may work on a limited collection. Animal trainers are also hired to train animals for riding; performance and entertainment; and the process sometimes take months and even years of repetitio n. Employers would often see that a job that requires broad responsibilities would entail a man’s hand to do the work. The advent of sex discrimination legislation in the United Kingdom and the European region in general saw significant cultural changes across the workplace. When the European Convention on Human Rights recognized individuals other than the traditional gender classification of male and female a ground breaking law was established. Under the Sex Discrimination Act (1975) and the Employment Equality Regulations (2003). ... 1975)1 and the Employment Equality Regulations (2003)2, the limitation of a woman's right to practice her knowledge and skills by virtue of sexual classification as the weaker sex is prohibited. To discriminate a person by virtue of her sex is tantamount to an insult on her person. It is a woman's civil right to choose a career of her own and to earn for herself and her family just like any man. With the advent of this law, we can now see a lot of women allowed to excel in their chosen fields. We share different cultures and beliefs inherited from our forefathers. It is one's sovereign right to gain entry to a job of choice that he has been prepared for. Race Relations Act (RRA1976)3 allows every man to share equal rights in the workplace by prohibiting racial discrimination of workers. Gone are the days when colored workers are separated from the whites. Asians and Mexicans are no longer restricted to work anywhere they like. Everyone is given the opportunity to exercise one's profession or training despite his racial origin. This act creates inter-dependence among men of different cultural backgrounds to share their expertise in the workplace thereby affording the country a stable economic stature. Discrimination also materializes as well during the recruitment and selection process by denying or subjecting a person to a detriment or loss of opportunity similarly in the case of Chanya, a Kenyan woman whose application as a zookeeper at the Middlesex Zoo was turned down d espite excellent training and qualification most likely owing to her gender and race. It should be noted that under the employment-related purposes, the Sexual Discrimination Act has been changed by the Sexual Discrimination Act (Burden of Proof) Regulations 2001(SI 2001 No. 2660)4. As the name

Operations Management Essay Example | Topics and Well Written Essays - 2000 words - 1

Operations Management - Essay Example It is evident from the study that service and manufacturing supply chains share a lot more in common than the way they differ. In the process of delivering service products, manual processes that require human beings is involved. So, the solutions that use standardization and automation in improving operation efficiency in the service industry are less applicable. In addition to this, the labor intensive industries require more advanced scheduling systems so that they can coordinate effectively the prefaces of commonalities. The customers in the service industry play a great role in the delivery of services during the delivery process or even the service initiation process unlike in the manufacturing business. A good example is the electronic repair service. The involvement of customer delivery has an impact in service heterogeneity and impacts the service quality. The distinctive needs by the customers do change the content of each service product offered. As a result, it makes the service quality hard to measure and also monitor. The service which is provided by the service industries is often intangible for instance; education is one of the services. Intangibility leads to three issues: First, it’s difficult to score, secondly, it’s difficult to account for and thirdly, it’s difficult to identify suppliers. An intangible good as many believes can only be stored in books. This characteristic then shifts the focus of management from buffering by inventory to ensuring capacity flexibility and also managing capacity. One of the ways in which service procurement can better be controlled is by implementing a two-way match of the service receiving process. Here, the purchasing documents as well as the invoices are matched upon receiving and this process includes matching of the invoice, purchase order and shipping document in manufacturing. Unfortunately, in the service receiving process, counting of physical goods is a missing link. It becomes difficult in the start of the procurement process to identify the suppliers. The service buyer is not always sure of the specification of the service been procured. In addition to this, due to the intangibility of the service, you find that the service quality is very hard to measure (Andrew & Michael 2005). Simultaneity of production and consumption: Unlike in the case of the manufactured good, the services are created and consumed at the same time. You find that once the service has been created, there is no lead time in the middle to buffer against uncertainties. Combined with difficulties in storing these services, it isn’t surprising seen that a flexible capacity is vital to the success of a service supply chain (Andrew & Michael 2005). Customer supplier duality: A good example to explain duality is the electronic repair service. Here, you find that a customer supplies the malfunctioning electronics and in return,

Role Of Media Selection In Effective Advertising Media Essay

Role Of Media Selection In Effective Advertising Media Essay This study will describe the consideration for effective advertising about the media selecting process. Main objectives of this paper are, to determine the relationship between advertising and role of media selection; to set up the foundation for checking the effective advertising and media performance for the promotion of consumer product; to assist the corporate sector and media agencies to select that media for the advertising of their products and services which is most effective and approachable. There is no sufficient research or literature review are available on role of media selection in successful advertising, as a result this research contributes a lot in that area and will show that carefully selected media can make advertising more effective. Keywords-consumer, media selection, promotion Introduction Advertising is a form of communication used to influence individuals to purchase products or services. It communicates a message that includes the name of the product or service and how that product or service could potentially benefit the consumer. Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service. Firstly a consumer product is generally any tangible personal property for sale and that is used for personal, family, or household for non-business purposes. The determination whether a good is a consumer product requires a factual finding, on a case-by-case basis (Walter Thompson, Keith Mc Arthur (2005) [2]. For advertising effectiveness different media are used to convey their messages for consumer product like print, online, electronic and outdoor media. For advertising effectiveness different media are used to convey their messages for consumer product like print, online, electronic and outdoor media. Secondl y the selection of media according to the target audience is really important for sale and promotion of particular product, because wrong media selection for product cannot convey their core message to the consumers. Online, print and outdoor media are mostly used in cities. On the other hand electronic media used in both villages and cities but specially radio used in rural areas. For the effective advertising, one should choose the media very carefully so message can be easily convey to their target and desire consumer segment in useful and efficient manner after that their advertising become fruitful. As a result in this way our adverting tools become more result oriented and successful. Hence, purpose of this study will be, develop a questionnaire on the variables which were defined above to calculate and checked the media participation in effective advertising. Main question that will be discussed and solved here through analysis is: Does advertising effectiveness depend on intelligent media selection? Literature Latre (2007) explored how the changing role of advertising in marketing is altering the behavior of advertisers and its implications for advertising-supported media. Advertisers are struggling to understand changes in audience media use and to changes in attention paid to commercial messages [1]. Television has increased slightly because of deregulation of the broadcasting markets or increase in cable and satellite expenditures. Radio and outdoor remain stable with a tendency to improve, and internet has emerged as a significant player, confirming the trends apparent in the largest markets. Numberger and Schwaiger (2005) determined compared advertising effectiveness of cross media selection with pure internet and print advertising. Findings suggest that while a combination of internet and print advertising is more effective than only internet advertising with regard to brand attitude, no differences could be confirmed between advertising effectiveness of media combination and print. They founded that the knowledge about internet and cross-media advertising effectiveness. These topics are of interest both for scholars and practitioners, as the internets possibilities are not unequivocally considered and are still developing. Currium and Shoemaker (2005) researched several textbooks, journal articles, and advertising practitioners that indicated the advertising for many products should be directed toward the heavy users of the product category. They suggested that advertising should be directed at current users of a brand to retain them or to users of competitive brands in an effort to attract them. Data Methodology The theoretical framework that can be derived from discussions could be drawn as: Our dependent variable is advertising effectiveness for consumer product that is dependent on the four types of advertising forms given here, also the effective utilization of media are acting as moderating variable which strengthens or weakens the relation of rest of the two variables. Data about advertising effectiveness was collected through these four variables and questionnaire survey was conducted as this method is the vastly used by social science, management, and HRM researchers. Questionnaire survey data can provide useful statistics to the researcher, which can be used to describe how things are and why the phenomena occur (Lewin, 2005). Descriptive statistics can be used to describe and summaries data and include measures of central tendency (average) and dispersion (the spread of data or how close each other is to the measure of central tendency) (Lewin, 2005). Therefore, by using this method it is very easy to quantify the answers to questions, compare and contrast the responses to look for the relationship between variables and enables the generalization of responses. This study has used a self-completion questionnaire also known as self-administered questionnaire. The population of this study was general public and for this sample size of 25 was used. In order to get the overall summary of variable descriptive statistics will be used; moreover correlation will be calculated to find the relationship among different variables. It also shows the direction of relationship between two variables. Analysis Following are the results that are analyzed with the help of SPSS software through the data gathered from questionnaire. Table above is showing the descriptive statistics that depicts the overall picture of all the five variables. There are 5 responses that lead to the options (strongly disagree, disagree, neutral, agree, and strongly agree). Number of observations of each variable is 25. The above table shows the mean, minimum, maximum and std. deviation values respectively. Mean value calculated provides the idea about the central tendency of the values for a variable. For example if we observe the above output to appraise the average response rate or the respondent then we come to know the mean of different variables advertising effectiveness (mean: 3.86), print media (mean: 3.76), online media (mean: 3.72) electronic media (3.71) and outdoor media (mean: 46) respectively. Here we see that for all variables the average response rate of responded are lie within the option 3-4 (3 is for Neutral and 4 is for agree). The minimum option that is ticked by respondents is 3 and the maximum option that is ti cked by respondents is 4. Standard deviation gives the idea about the distribution of the values of a variable from its mean value. So, the value of Standard deviation (S.D.843) which is the high value as compare to other variables values. This shows that most of the respondent answers were not same for the variable and obviously they dont have consistency in their answers. Through correlation its easy to verify the mutual relationship among variables. Table represents the table of correlations. Where all variables print, online, electronic and outdoor media are positively correlated to advertising effectiveness (r = .138, p = .150, r = .150, p = .119, r= .040, p = .680, and r = .031, p = .746) respectively. The magnitudes of the above discussed correlations are greater than 0.30 in the absolute terms (PM, OLM and EM) which shows the moderate correlations between the said pairs of the variables but the correlation of outdoor media (ODM) is lesser than 0.30 in absolute terms, which shows the weak correlation between advertising effectiveness and outdoor media. All the above correlations are statistically significant at less than five percent level of significant. In the case of these correlations the null hypothesis of no correlation are rejected as the P-values are lesser than 0.05. Here also noted that if 100% change in advertising effectiveness then 40%, 30%, 47% and 19% change in advertising effectiveness due to print, online, electronic and outdoor media and 60%, 70%, 53% and 81% due to separately. Results The main objective of our study is to examine the role of media selection in effective advertising. Using a quantitative method that is to test the projected model in the background of Pakistan and to complete our research work has a sample size of 25 consumers and general public. The main purpose of our research report is to lead the researchers and media people which select those media carefully while advertising their consumer products. Early research has been focused on the media selection (e.g. H.C Tai (2006) Numberger and Schwaiger (2005); etc.) but very few studies have been conducted which worked on online media (e.g. Kovacheva (2008); Tsotra and Janson (2007) etc.). So there is sufficient research work is required in case of online and outdoor media in Pakistan. Through a broad literature reviews of articles that emphasis the on media in advertising effectiveness. This study also provides the relation of advertising of consumer products and print, online, electronic and fina lly outdoor media. Questionnaire was developed for data collection purpose on five variables (advertising effectiveness, print, online, electronic and outdoor media). This study is likely to contribute to the literature by examining the role of media selection in effective advertising. Through this research report advertising agencies and companies can take better decision in marketing of their products and services on the other hand through general public opinions in questioner it is know that on which kind of media the consumer have more trust. In this study no sufficient relevant material was found to this topic in Asia specially Pakistan this means that decision makers in Pakistan are trying to improve advertising effectiveness without any proper analysis and market research. Descriptive analysis used to describe the data by using descriptive summary. Inferential analysis used to describe the relation between variables by checking the acceptance or rejection of hypothesis and to see the nature of relationship between variables. In inferential portion the study tested the relationship between advertising effectiveness (AE), print media (PM), online media (OL), electronic media (EM) and outdoor (OD). The descriptive analysis and correlations has been used for analysis purpose. The advertising effectiveness has been used as dependent variable as the representative of advertisement. The study found a relationship between AE and print media (PM), online media (OL), electronic media (EM) and outdoor (OD). The AE is positively related to all independent media and all the variables are statistically significant. The correlation between AE and print media (PM), online media (OL), electronic media (EM) is significant but the strength between both of the variables is moderate which shows that both variables have impact on each others. But (ODM) does have weak effect on advertising effectiveness. Limitations These findings shows that there were be lots of other factors that play role in enhancing advertising effectiveness but our variables have only 35 percent out of 100 which is very little although these studies only see the role of media selection in effective advertising so far in future studies it would be useful to include some other variables in the analysis as Advertising agencies and marketing policies etc may advances the value of the coefficient of determination? In spite of the contributions of the study, several factors may limit the value of the findings expected from the study. First, this study is limited to the advertising sector , thus the results may not be valid in other industries secondly this study is also limited to single job of media center selected because it represents a main job in advertisement of consumer product and is critical to the success of any product. Conclusion This study describes the facts of advertising effectiveness in a number of ways. It is found that if companies select print, online and electronic media for their consumer product advertising they can get better results because these Medias have positive relation with advertising effectiveness. But in case of outdoor media there is a lot of work is required to improve it because it have weak relation with advertising effectiveness so media agencies should use this medium in some effective ways in order to advertise their products through outdoor media and make it successful medium for advertising .This finding Concurs with the hypothesis that choosing first three media companies can get better result and choosing outdoor media have less effective results. Different medias have been studied to see the advertisement effectiveness and hence it is recommended on solid grounds that to choose electronic, online and outdoor media for their consumer product advertising in urban areas because people of cities have not enough time to read ads in magazines and newspapers on the other hand in rural areas where electronic media Like radio is the most effective medium of advertising. In the last, advertisers should use those methods of advertising which is according to knowledge, skills and abilities of their target customers.

Green Engineering

Date 11/17/11 | | Name: Manuel Tejada Activity: Sustainable Architectural Design Course: Materials and Processes (CD220) Instructor: Paul Debashis Green engineering is a much-needed approach to transform existing engineering disciplines and practices to those that promote sustainability. The concept of sustainability is to develop and implement technologically and economically viable products, processes, and systems that meet the needs of humanity, while protecting the environment.Green engineering is governed by the following principles: Use the least amount of energy to achieve any given task. Generate as much energy as possible using renewable resources. Generate the least amount of pollutants and by-products during energy generation. Use renewable and biodegradable materials to a maximum extent for building structures and fabricating products. Reduce waste during construction and fabrication. Design structures and products to maximize their life spans and minimize maintenance.De sign for easy deconstruction and facilitate the reuse of components and materials from obsolete structures and products in new construction and fabrication. Make the least impact on the environment. The obvious question is: Why are these principles not followed? The answer is: Because of economics, convenience, ignorance, and affluence, with economics playing the major role. For example, thermal power plants are still a more economical source for electrical energy compared to solar energy.However, the depletion of raw materials and the cost of controlling pollution and by-products are resulting in a steady increase in the cost of electricity produced by thermal power plants. This, in combination with the improved efficiency of solar cells, is making solar cells a viable alternative. In the area of energy production, the fraction of energy produced by renewable resources is still very small. The popular sources are coal, natural gas, oil, and nuclear. Hydroelectric power plants are a long-standing renewable source.The growing sources of energy production are solar and wind. Fossil fuels generate carbon dioxide and large amounts of residues, such as fly ash and bottom ash. Philosophically, most of the energy we are using came from the Sun. For example, coal, oil, oil shale, and tar sand were produced over millions of years from forest growth. If we could harness solar radiation, then most of the world's energy needs could be met. To achieve this, the efficiency of solar cells has to be increased considerably.It is estimated that the Sun provides about 120 quadrillion watts of energy daily, while worldwide consumption is about 13. 5 trillion watts per year. In the next paragraph I will present the proposed of solar panels for a small business in Dominican Republic (Karina supermarket), which spends about 2160 kwh every month (0, 35 usd/kwh) $ 756 us monthly. For this project we are going to use solar panel that contains 4 cells, and each of them can produce 0. 45 volts and 100 milliamps, or 45 milliwatts. Each cell measures 2 inches by 0. 5 inches.In other words, with these solar cells you can generate 45 milliwatts in one square inch (6. 45 square cm). For the sake of discussion, let's assume that a panel can generate 70 milliwatts per square inch. To calculate how many square inches of solar panel you need for a Supermarket, I need to know: * How much power the supermarket consumes on average. * Where the supermarket is located (so you can calculate mean solar days, average rainfall, etc. ). This question is possible to answer because I have the specific location in mind.Considering that in the tropics the days are longer and the sun shines more. We'll assume that on an average day the solar panels generate their maximum power for 6 hours. Now we are going to do some calculation of how much solar electricity I need to power this supermarket. This means that what I would be powering with solar electricity are things like the refrigerator, the lights, the computer, the TV, stereo equipment, motors in things like furnace fans and the washer, etc. Let's say that all of those things average out to 3000 watts on average.Over the course of 24 hours, you need 3000 watts * 24 hours = 72,000 watt-hours per day. From our calculations and assumptions above, we know that a solar panel can generate 70 milliwatts per square inch * 5 hours = 350 milliwatt hours per day. Therefore you need about 205,000 square inches of solar panel for the supermarket. That's about 5 solar panel that measures about 285 square feet each one (about 26 square meters). The cost for each unit, including battery bank and installation $16,000-$20,000 us. Now we are going to compare the annual cost of both system solar panel Vs regular energy.Solar Panel Total energy peer year: (2160kwh/m) (12m) = 25,920kwh/y Total installation cost: (5panel) (20,000us) = $100,000us Total cost kwh: Total cost/Total energy peer year = $3. 858 us/kwh Regular energy Total ener gy peer year: (2160kwh/m) (12m) = 25,920kwh/y Total Cost: (25,920 kwh/y) (0, 35 usd/kwh) = $9,072 us Assume no change in the cost of the electricity and base in the calculation, this system will likely pay off in about 11 years. The average lifetime of solar panels is 40 years, so your investment will reap about 3 times the initial cost.

Free Market Economics vs. Command Economies

Imagine a country where the goods and services that are produced are based on the market. The market decides who gets them and how the economy grows. This is called a Free Market which is also known as Capitalism. In capitalistic countries citizens have sole ownership of their land or businesses. Profit is the motivating factor in this economy. The citizens are more willing to work due to the retention of profits from their businesses. Corporations are able to issue bonuses and rewards for those with high productivity. Businesses can establish themselves or trade with other nations for more profit. There is limited government input in a free market economy. Businesses compete with each other giving the consumer a wide variety of goods and services at a low competitive price. The market is determined by supply and demand. The citizens in a free market have the ability to elect officials into office that they feel would make a difference. They have freedom of speech, religion and press. They have the rights that were governed by the United States Constitution. In a command economy the government decides the goods and services that are produced, who gets them and how it will affect the economy. Socialism and Communism are both variations of this economy. Socialism is a medium between a free market and a communism economy. The major businesses are owned by the public while small businesses are still private. In this economy the Government will control health care, education, media and transportation. The private owned companies can still motivate their workers by providing monetary incentives and are provoked by profit. The public companies however are monitored by the government and therefore have limited incentives. Trading with nations in the socialistic economy has a lot of restrictions. The government even controls who goes to college. A communist economy the government controls almost ever aspect of the market and civilian freedoms. All businesses are publically owned. The markets are controlled by the government fully and there is very little choice for consumers. Citizens do not have freedom of speech, religion, and press. The two economies are completely different from each other. Either the government has the reigns in a command economy or the people do in the free market. North Korea is an example of a communist country. The people have very little rights and the government makes all the decisions. The United States is an example of a free market economy, were the people control the market and their choices, the government has very little input. Lastly Sweden is an example of a socialist country were the government has more input then the people, but the citizens still have some choice. Nickels, W. , McHugh, J. , & Mchugh, S. (2010). Understanding Business. (9th ed) Avenue of Americas, New York: The Mcgraw-Hill Companies, Inc.

New Fingerprint Detection Technology Developed

In an era of advanced DNA technology, fingerprint evidence may be considered old school forensics, but its not as outdated as some criminals may think. Advanced fingerprinting technology now makes developing, collecting, and identifying fingerprint evidence easier and quicker. In some cases, even trying to wipe fingerprints clean from a crime scene may not work. Not only has the technology for collecting fingerprint evidence improved, but the technology used to match fingerprints to those in the existing database has been significantly improved. Advance Fingerprint Identification Technology In 2011, the FBI launched its Advance Fingerprint Identification Technology (AFIT) system which enhanced fingerprint and latent print processing services. The system increased the accuracy and daily processing capacity of the agency and also improved the systems availability. The AFIT system implemented a new fingerprint matching algorithm which increased the accuracy of fingerprint matching from 92% to more than 99.6%, according to the FBI. During the first five days of operation, AFIT matched more than 900 fingerprints that were not matched using the old system. With AFIT on board, the agency has been able to reduce the number of required manual fingerprint reviews by 90%. Prints From Metal Objects In 2008, scientists at the University of Leicester in Great Britain developed a technique that will enhance fingerprints on metal objects from small shell casings to large machine guns. They found that chemical deposits that form fingerprints have electrical insulating characteristics, which can block electric current even if the fingerprint material is very thin, only nanometers thick. By using electric currents to deposit a colored electro-active film which shows up in the bare regions between the fingerprint deposits, researchers can create a negative image of the print in what is known as an  electrochromic image. According to the Leicester forensic scientists, this method is so sensitive it can even detect fingerprints from metal objects even if they have been wiped off or even washed off with soapy water. Color-Changing Florescent Film Since 2008, Professor Robert Hillman and his Leicester associates have further enhanced their process by adding fluorophore molecules to the film which is sensitive to light and ultra-violet rays. Basically, the fluorescent film gives scientist and extra tool in developing contrasting colors of latent fingerprints - electrochromic and fluorescence. The fluorescent film provides a third color that can be adjusted to develop a high-contrast fingerprint image. Micro-X-Ray Florescence The development of the Leicester process followed a 2005 discovery by University of California scientists working at Los Alamos National Laboratory using micro-X-ray fluorescence, or MXRF, to develop fingerprint imaging. MXRF detects the sodium, potassium and chlorine elements present in salts, as well as many other elements  if they are present in the fingerprints. The elements are detected as a function of their location on a surface, making it possible to see a fingerprint where the salts have been deposited in the patterns of fingerprints, the lines called friction ridges by forensic scientists. MXRF actually detects the sodium, potassium and chlorine elements present in those salts, as well as many other elements, if they are present in the fingerprints. The elements are detected as a function of their location on a surface, making it possible to see a fingerprint where the salts have been deposited in the patterns of fingerprints, the lines called friction ridges by forensic scientists. Noninvasive Procedure The technique has several advantages over traditional fingerprint detection methods that involve treating the suspect area with powders, liquids, or vapors in order to add color to the fingerprint so that it can be easily seen and photographed. Using traditional fingerprint contrast enhancement, it is sometimes difficult to detect fingerprints present on certain substances, such as multicolored backgrounds, fibrous papers and textiles, wood, leather, plastic, adhesives and human skin. The MXRF technique eliminates that problem and is noninvasive, meaning a fingerprint analyzed by the method is left pristine for examination by other methods like DNA extraction. Los Alamos scientist Christopher Worley said MXRF is not a panacea for detecting all fingerprints  since some fingerprints will not contain enough detectable elements to be seen. However, it is envisioned as a viable companion to the use of traditional contrast enhancement techniques at crime scenes, since it does not require any chemical treatment steps, which are not only time consuming  but can permanently alter the evidence. Forensic Science Advances While many advances have been made in the field of forensic DNA evidence, science continues to make progress in the field of fingerprinting development and collection, making it increasing more probably that should a criminal leave  behind any evidence at all at the crime scene, he will be identified. New fingerprint technology has increased the likelihood of investigators developing evidence that will withstand challenges in court.